Purely Natural Chroma

Showcasing the natural beauty of undyed wool, Purely Natural Chroma offers eight beautiful plain axminster carpets in a velvety finish that showcases the beauty of the natural blended wool.
Woven using 100% undyed British wool with a cotton, jute and natural rubber latex backing, Purely Natural by Brintons offers a more sustainable and renewable choice for your home without compromising on quality and durability.

Introducing Brintons Specially Woven For You. Beautiful wool-rich Axminster carpet that is woven to your individual requirements and delivered within four weeks.

We’re committed to bringing you gorgeous carpets made from the finest quality wool, using the highest standards in production. We want to bring you style and comfort, without compromising on durability and sustainability. Our Specially Woven For You collection allows us to reduce waste during the production process as we only weave the quantity that you order.

Our plain carpet collections are now available in multiple widths. By selecting the width that is best suited to your project there will be fewer joins and less waste making it more cost-effective for you.